Reasons To Use Facebook to Promote Your Business
Facebook is the central hub of social media and the web. It travels in our pockets and other social media sites have a Facebook link. The average Facebook user has 130 friends and spends 55 minutes per day on site.
Easily Reach Your Target Audience
Build and Maintain Relationships
Facebook may not be the ideal environment, but its huge size means you need to at least consider participating. Fill your profile page with information about your business and allow friends to discover the benefits of your services for themselves. You can advertise your business via your Facebook wall, groups, fan pages, notes and videos. Avoid using annoying promotional strategies to invade “personal space”. You want to come across as a “real” person not a salesperson who is only interested in pitching their business.
Everyone who adds you as a Facebook friend will not
endorse your business. However, this doesn’t mean that you
remove them from your friends list. Take time to develop a genuine
relationship with your potential prospects. If you establish a
friendship, they will be more inclined to trust you and value your
opinion. Although they may not be interested in what you have to offer
right now, they might change their mind in the future; and when that
happens, they know exactly where to find you.
If you want to grow your Facebook fan base, move beyond simple wall posts and add photos, videos, links and other content. Have a clear idea of why people should participate. Have an organized approach for promotion. Post engaging content that will get comments and likes and shares.