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Reasons To Use Facebook to Promote Your Business

Is your business taking advantage of Facebook?

Facebook is the central hub of social media and the web. It travels in our pockets and other social media sites have a Facebook link. The average Facebook user has 130 friends and spends 55 minutes per day on site.

Easily Reach Your Target Audience

Although Facebook is a free network, they have established a pay-per-click advertising system. Facebook advertising allows you to target your prospects according to sex, age, location, language and personal interests. Finding your target audience is ideal because these are the people who need what you have to offer. You will pay a price for attracting your prospects, but this Facebook feature allows you to narrow down your search to a specific group of people.

Free Advertising

Build and Maintain Relationships

Facebook serves as a no cost outlet for advertising for promoting your business. Canada has the highest penetration rate.

Facebook may not be the ideal environment, but its huge size means you need to at least consider participating. Fill your profile page with information about your business and allow friends to discover the benefits of your services for themselves. You can advertise your business via your Facebook wall, groups, fan pages, notes and videos. Avoid using annoying promotional strategies to invade “personal space”. You want to come across as a “real” person not a salesperson who is only interested in pitching their business.

Everyone who adds you as a Facebook friend will not endorse your business. However, this doesn’t mean that you remove them from your friends list. Take time to develop a genuine relationship with your potential prospects. If you establish a friendship, they will be more inclined to trust you and value your opinion. Although they may not be interested in what you have to offer right now, they might change their mind in the future; and when that happens, they know exactly where to find you.

If you want to grow your Facebook fan base, move beyond simple wall posts and add photos, videos, links and other content. Have a clear idea of why people should participate. Have an organized approach for promotion. Post engaging content that will get comments and likes and shares.